Sixteen Inspirational Instagram Story Ideas

Even though Instagram stories disappear after 24 hours, they are a splendid way to connect and interact with your followers. 70% of users watch stories daily and 49% of GenZ users look for products and services through stories. Whereas, only 36% of businesses use stories to promote their products. 

If you are not yet making the most of Inspirational Instagram story ideas, you are missing out on immense opportunities to build on your brand awareness, grow your clientele, and foster lasting relationships with your audience. Yes, it can be a little too overwhelming to come up with new story ideas every other day, but you don’t have to worry anymore because we have got your back. We have brought this post to you sharing plenty of inspirational ideas that you can use to create inspirational stories on your Instagram. 

• Ask Me Anything

People love to ask questions. So when they get the opportunity to do so, they don’t hold back. Put the Ask Me Anything question sticker on your stories to stimulate engagement from your audience. Give answers to as many questions as you can so more people get to interact with your stories.

• Create Highlights

Regular stories are automatically deleted after 24 hours. Whereas, if you save them as highlights, they stay on top of your profile for as long as you want. Highlights make a great tool to provide users with necessary information and links and answer common questions. 

• Repost Mentions, Tags, Or DMs

As part of your Instagram marketing strategy, you must repost when anyone from your audience tags you or mentions you in a positive context. Make it a point to share special DMs and comments expressing admiration for your brand. This not only helps build trust in a broader audience, it also makes people feel valued. 

• Before And After Stories

Show before and after of a situation. For example, a messy space in the before and a cleaned up, organized space in the after stories. A blank canvas before, and a beautiful painting on it after. You can also make it in the form of a video, using various transitions to make it attractive.  

• Product Promotion in Stories

As we have mentioned before, most GenZ users find new product recommendations through stories. So you can put swipe-up and clickable links in stories for your products. Show intricate product details through pictures and videos, use stickers such as small business, shop now, click here, and follow to promote your products in stories. 

• Conduct Quizzes Or Polls

Polls and quizzes stimulate user interaction and make them feel heard when you ask them for their feedback and opinions. Which one’s better, what would users opt for between two things, and just some asking fun questions where users can simply choose an answer from options are great ways to initiate conversations and get to know your audience better.  

• Create A Countdown 

On specific occasions and launches, you can add a countdown to your stories to build anticipation among the audience. It gets them excited about the upcoming event, product, sale, or any other big thing going to happen soon. The viewers can even set alerts by tapping the sticker so they can get a notification when the countdown ends. 

• Share Behind-The-Scenes

Get your audience involved in the process by sharing behind-the-scenes with them. It could be BTS of a project, product manufacturing, assembling, packaging, scenes at the workspace, or anything else. It makes people feel closer to the brand for its transparency and authenticity and develops trust within them. 

• Question Stickers

You can ask your followers different questions by using stickers in stories. For example, what they want to see more of on your page, are your products helpful for them, how you can improve their experience, etc. Asking such questions is essential as it makes your audience realize their opinions matter.

• Publicize Your Giveaway Or Contest

When you are conducting a contest or giveaway, promoting it on stories is a great way to invite more people to join in. Whether it’s happening on your page or in collaboration with an influencer or another brand, Instagram stories can be used to publicize it. 

• Share Reels

You can also share your latest posts and reels on your stories to enhance their viewership. There is a great chance your followers might not see your posts on their newsfeed. So if they see it on your stories, they will definitely go check it out and engage with it.  

• Answer FAQs

Sometimes so many people ask similar questions in your DMs and it can be hard to reply to each one of them individually. So what you can do is, answer those questions in your stories so a maximum number of people can benefit from them. 

• Share Sneek Peaks

Social media consultant recommends sharing teasers and sneak peeks on your stories so people are intrigued to engage with the actual post that needs attention. Post snippets from longer videos, product shoots, or interviews to build curiosity in the audience.  

• Post Tutorials 

In your stories, you can share step-by-step tutorials about using a product or service so it’s easier for users to navigate the website, app, or product. Doing it on stories is informative as well as engaging. 

• Celebrity Or Employee Takeover

Let a celebrity or employee take over your stories for a day. They will share their perspective and show around what’s going on at the workplace or an event to keep the audience engaged. 

• Share Valuable Insights

Instagram stories can also be used to share valuable insights about the product or service, industry practices, the ingredients or materials used in the making of a product, and more. It’s good to share a mix of promotional and informational content to cultivate user engagement. 

Wrapping Up

Instagram stories can be used in a myriad of ways to connect with your followers and foster strong relations with them. If used efficiently, stories can help you raise brand awareness, generate leads, direct traffic to your website, and boost sales. Instagram provides you with a lot of fun elements to enhance interactivity on stories. Get creative and make the most of your Instagram with stories.