Corporate Gifting Ideas for New Year 2024
Corporate gifting, a decent way of making your company’s presence felt among your customers and business associates, should be well-planned and strategically carried out in 2024. Your selection of gift items must also be in a way that impresses your receivers. Business gifting to mark the New Year and Christmas is carried out as a part of public relations.
Over the decades, corporate gifting has emerged as a major way of marketing. It is also a way to directly get linked to your business associates and customers. The latest news on corporate gifting issued by PRNewswire-PR Web (quoting Forbes) says: Corporate Gifting is a $242 billion industry. The industry has seen a substantial amount of growth in the past couple of years, and the growth of this industry is only expected to continue.
Corporate gifting can be extremely beneficial and effective in PR and brand promotion, besides helping you enhance your professional rapport with your employees, associates, and vendors.
Benefits of Corporate Gifting
Though it has several corporate benefits, we are highlighting below five such major merits of it:
- One-on-one contact
- Letting customers and business associates realize you value them
- Directly hitting the target audience
- Brand promotion
- Effective public relations move
These factors are propelling companies and sales platforms to corporate gifting worldwide. You directly benefit from gifting. It consolidates the bond between you, your company, customers, and close business associates. This can have a good impact on your sales and also promote your brands.
Corporate Gifting Ideas for New Year 2024
Come 2024, the time for corporate gifting has come. You have to gear up to select the items for gifting to your associates and clients. You should be quite selective in offering gift items. For this, you should also think out of the box. If you gift the traditional items, it may not impress the receiver.
Here are five interesting gift ideas for your corporate gifting:
Select novelty items: Newness in gifting matters. Ideally, such items should be for home décor, personal, and office use. Embossing your company’s name and logo on such items would be wise. You can especially ask the suppliers of such items to print and emboss the company’s name and logo. You can also walk extra miles in your sales drive by embossing the products and services on novelty items.
A Fruit Basket: This can be a nice gesture. Fruit baskets can look nicer if prepared with natural and bio-materials, such as cane, bamboo, or wood. You can also give a metallic fruit basket for the dinner table. Everybody eats fruit. So, it can even be considered as a utility item. Many companies specifically manufacture eye-catching fruit baskets using different materials. This is a useful thing. This is also a durable item.
A Set of Wine Glasses: This can be an ideal gift for 2024. A major benefit of such glasses is asking your supplier to customize them with your company’s name, logo, and brand of services and products. Every time they use your glass, they will come across your company’s logo, products, and services. Nicely designed wine glasses are something that everybody likes.
Cutlery Set: This is another item you may consider gifting in 2024. The persons receiving such a gift may use it on special occasions like birthday parties, marriage anniversaries, or other occasions. This can be a nice corporate gesture. A cutlery set is always an owner’s pride. Possession of such a cutlery set is always something that they would like.
Briefcase or Handbag: A major benefit of gifting a handbag or briefcase is that you can use it for promotional purposes of your logo and company. Such a briefcase or handbag should preferably be made of leather, tan, or other attractive materials.
You can consider gifting these items as they are all utility items. Those receiving such gifts can use them at regular intervals. Besides, they are all durable items. If you give something to use and throw, you are not being remembered by the users. On the other hand, if the items are durable, sleek, good-looking, and useful.
Your New Year or Christmas corporate PR campaign can be very effective if you mail your metal digital business cards in your Merry Christmas and Happy New Year mail before sending consignments of physical gifts to your customers and business associates.
Conclusion
Corporate gifting to existing customers, future customers, and business associates creates a sense of bonhomie and closeness. The receivers of such gifts feel it is a nice way of remembering them. They feel personalized by the company and its owner. Your gift receiver will consider you the first choice while sourcing products and services. Besides widening your relationship with the customers and business associates, corporate gifting also acts as a vehicle to protect your company and products and services.
