7 Famous Loyalty programs in Saudi Arabia
When it comes to retaining customers, businesses in Saudi Arabia leave no stone unturned to ensure that. Many contemporary businesspeople are investing in high-quality loyalty programs to achieve this goal.
That’s why it’s not surprising to see the growth of the kingdom’s loyalty market. As per a report, it’s projected to grow at a yearly rate of 12 percent and touch almost USD 1044.8 million in 2023.
This blog post lists seven famous loyalty programs in the kingdom that set bright examples for businesses around the world. Let’s dive right into this blog post and learn more about them.
- Nahdi Medical Company’s ‘Nuhdeek’ loyalty program
Nahdi Medical Company, a Jeddah-headquartered retail pharmacy chain, launched its ‘Nuhdeek’ loyalty program to provide its loyal customers with a seamless purchase journey and attractive loyalty rewards. After registering for the program, members can get points for their purchases and can redeem gifts for their points.
- Saudi Airlines’ AL Fursan loyalty program
The flag carrier of Saudi Arabia Saudi Airlines has a renowned loyalty program named the AL Fursan program. Under it, members get access to a wide range of benefits such as upgrades, additional luggage allowance, global lounge access, free tickets, and more. Apart from these, members can also earn and redeem miles on a network of other global airlines.
- Arabian Oud’s Tawasul program
Arabian Oud, a famous perfume brand in the Kingdom, has a tiered loyalty program called the Tawasul program. It categorizes its members into four tiers based on their yearly purchase value. The four tiers are bronze, silver, golden, and diamond. Under the program, members get early access to sales, discounts, offers, and other information before other customers. They can also redeem reward and discount points at any Arabian Oud’s brick-and-mortar stores.
- Flynas’ naSmiles
naSmiles is the frequent flyer loyalty program of Riyadh-based Flynas, the first low-cost airline in Saudi Arabia. The loyalty program, which has the famous slogan “More travel, more naSmiles,” is extremely transparent and it stands out in the market. Flynas revamped its loyalty program recently and the new program provides its members with exceptional value. Members have the opportunity to earn points for each riyal they spend on domestic and international flights.
- STC’s Qitaf loyalty program
STC, short for Saudi Arabia’s digital enabler of telecommunications services Saudi Telecommunication Company, has its Qitaf loyalty program. The program was launched to thank loyal customers. The loyalty program has four tiers— Qitaf Classic, Tamayouz Gold, Tamayouz Platinum, and Tamayouz Diamond. The telecom enabler has joined hands with a wide range of charity organizations, cosmetic and fashion stores, electronic stores, restaurants, sports stores, travel and transportation services, petrol services, and more to offer a wide range of benefits for their customers.
- Abdullah Al-Othaim Markets’ Iktissab loyalty program
Abdullah Al-Othaim Markets, a Riyadh-based joint stock company with more than 200 hypermarkets, supermarkets, wholesale outlets, and convenience stores across the kingdom, has a loyalty program named Iktissab. Under the program, members can get up to 50 percent discounts on sophisticated items such as computers and smartphones, and essential supplies such as food and bakeries. The best part of the program is it can be used with other partner brands such as Saffori Land, international brand stores, and restaurants. Members can enjoy special benefits during festivities.
- The Landmark Group’s Shukran loyalty program
The Landmark Group, one of the largest omnichannel retailers in the Middle East, has its loyalty program named Shukran, which means thank you in Arabic. Shukran is one of the biggest and most successful retail and hospitality loyalty programs in the Middle East. Shukrans make up a virtual currency that loyalty program members can earn and spend when they shop (both in-store or online) at Landmark Group brands and other partner brands.
All in all,
Even though Saudi Arabian businesses have always commanded customer loyalty with age-old practices such as trust, hospitality, and strong social bonds, contemporary organizations are leveraging loyalty programs to retain customers. These seven companies— Nahdi Medical Company, Saudi Airlines, Arabian Oud, Flynas, Saudi Telecommunication Company, Abdullah Al-Othaim Markets, and The Landmark Group—have the best loyalty program in the kingdom.
